Cookieman India

Shopify Migrations & Performance Marketing
to India’s Favourite Cookie Brand

Services

Shopify Migration
Fb / Ig Paid Ads
Google Ads
eCommerce SEO & Content Strategy
Conversion Rate 
Optimisation
Shopify Design & 
Management

Location

India

Industry

Food Tech
eCommerce

About The
Project

Cookie Man India is a renowned brand under Australian Foods (I) Pvt. Ltd. It entered the Indian market in 2000, offering high-quality, freshly baked cookies. Today, it's the top choice for cookie enthusiasts across 17 cities in India, known for its diverse range of over 50 cookie flavors, from Choc Chip to the iconic Australian "Anzac" cookie.

Bellcorp Studio, in collaboration with Cookie Man India, facilitated a seamless website migration to Shopify and significantly boosted e-commerce performance through SEO and marketing, resulting in substantial order growth.

End to End Digital Partner for Cookieman India

4 to 40 Order Per Day - How did we do it?

01

Migration to Shopify

Notable Challenges
Faced:

Dependence on Custom Platform:

The previous website relied on custom platform built on php language. This reduced their flexibility to make changes to site which resulted in lower conversion per month.


Limited Design Flexibility: 


The website faced limitations in terms of design flexibility, constantly relying on developer to make changes.

Actions Taken to
Address
the Challenges:

Migration to Shopify

To overcome the limitations of the previous platform, we decided to transition to Shopify to manage End to End eCommerce Site management. We rebuilt the whole website with a premium theme and migrated all the pages, products, category pages without affecting the SEO.

02

Meta Ads - Facebook & Instagram

Notable Challenges
Faced:

Meta Ads (Facebook & Instagram)

There were no proper setup for Facebook Ads. The business manager was not available. Multiple pixels. No proper tracking. The existing ads had no correct pages links. Technically they were running Holi Ads in the month of August.

Actions Taken to
Address
the Challenges:

Campaigns

We identified the issues with Ad accounts, Rebuilt everything under simple facebook ad account management. Currently everything is managed under on Business Manager.

  • Advantage+ Campaigns
  • Corporate Orders Lead Generation Ads
  • Video Ads
  • Retargeting Ads
3k+
Orders from
Facebook Ads
60%
Orders from Facebook Ads
70%
Traffic from Facebook Ads
6L+
Reach

01

Google Ads

What We Did

Google Ads

We reSynced the Google Ads platform and Merchant Center once we migrated to Shopify. Used Google Sales Channel to connect all products

  • Lead Generation Ads
  • Search Ads
  • Shopping Ads
  • Landing Page Design
  • Remarketing Ads

01

Email Marketing

What We Did

Mailchimp Integration

There were no proper setup for Facebook Ads. The business manager was not available. Multiple pixels. No proper tracking. The existing ads had no correct pages links. Technically they were running Holi Ads in the month of August.

01

WhatsApp Marketing

What We Did

Google Ads

We reSynced the Google Ads platform and Merchant Center once we migrated to Shopify. Used Google Sales Channel to connect all products

  • WhatsApp Campaigns
  • Offer Campaigns
  • WhatsApp Post Order Automations
  • WhatsApp New Customer Automations
  • Abandoned Cart Automation
  • Segmented Customers Campaigns
  • Survey Campaigns

01

eCommerce SEO & Content Strategy

Notable Challenges
Faced:

SEO

There were no proper setup for Facebook Ads. The business manager was not available. Multiple pixels. No proper tracking. The existing ads had no correct pages links. Technically they were running Holi Ads in the month of August.

Actions Taken to
Address
the Challenges:

Keyword Research & Content Strategy

We identified the issues with Ad accounts, Rebuilt everything under simple facebook ad account management. Currently everything is managed under on Business Manager.

On Page SEO

We identified the issues with Ad accounts, Rebuilt everything under simple facebook ad account management. Currently everything is managed under on Business Manager.

Technical SEO (Shopify SEO)

We identified the issues with Ad accounts, Rebuilt everything under simple facebook ad account management. Currently everything is managed under on Business Manager.

Off Page SEO

We identified the issues with Ad accounts, Rebuilt everything under simple facebook ad account management. Currently everything is managed under on Business Manager.

Comparing Last 3 vs Previous 3 Months of Data : Non Branded Keywords.

200+
Web App Screens

Comparing Last 3 vs Previous 3 Months of Data : Non Branded Keywords.

200+
Web App Screens

Comparing Last 3 vs Previous 3 Months of Data : Non Branded Keywords.

200+
Web App Screens

01

CRO, 3rd Party
Integrations &
Shopify Support

Shopflo Integrations

We reSynced the Google Ads platform and Merchant Center once we migrated to Shopify. Used Google Sales Channel to connect all products

Spinwheel

We reSynced the Google Ads platform and Merchant Center once we migrated to Shopify. Used Google Sales Channel to connect all products

Push Notifications

We reSynced the Google Ads platform and Merchant Center once we migrated to Shopify. Used Google Sales Channel to connect all products

Other Integrations

Shopify Sales

Total Sales
Sales by Source (June 2023)
Sales by Source (Sep,22 - June,23)
Sales by Top Channels
AOV & Returning Customer Rate

Other Projects